Total Spend 1D 3D 7D 1M

$--

Total Clicks

--

Total Impressions

--

Current Followers

--

CPF CPC CTR CPM 1D 3D 7D 1M

$--

Followers Gained 1D 3D 7D 1M

--

Spend vs Followers/Day

7D 14D 30D 60D 90D

Spend Followers/Day CPF Overlay

Creative Mix Efficiency

Ad-Level Ranking (with campaign breakers)

1D 2D 3D 4D 5D 7D 14D

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Ad (Campaign / Ad Set)	Spend	Clicks	LPV	CPLPV	Freq	Status
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KPI Dashboard Snapshot

Metric	Value
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Goals Tracker

Metric	Value
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Action Recommendation Engine

Campaign	Tag	Confidence	Reason
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Data Health Monitor

Metric	Value
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Forecasting Tiles (current pace)

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Budget Movement Audit (24h CPC after-effect)

Entity	Move	Spend Δ	CPC 24h Δ
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Geo Efficiency Score

Region	Spend	CTR	CPC	Score
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Ad Decision State Layer

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Ad	State	$5 Gate	$10 Gate	3D/7D CPC	Durability	Action TS
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Trend Intelligence (Ad 3D/7D)

Ad	Ad ID	CTR	CPC	CTR Δ(3D)	CPC Δ(3D)	Fatigue	Signal
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Fatigue Radar

Ad	Freq Δ 3D	CTR Δ 3D	CPC Δ 3D	Alert	Score
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Creative Attribution (optional metadata)

Ad	Voice ID	Hook Bucket	Script ID	Format	CTR	CPC	Creative ID
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Winner Durability

Type	Entity	Status	Streak	Stable 3+	Score
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Creative Fatigue Risks

Campaign	Score	Freq	CTR Δ	CPC Δ	Conf
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Anomaly Monitor

Campaign	Metric	Value vs Baseline	σ	Severity
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Time Efficiency (Daypart Fallback Aware)

Bucket	CTR	CPC	Score
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Attribution Confidence Factors

Factor	Value	Penalty
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Both Insights only KPI only

Insights (auto-generated each pull)

Type	Insight
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Campaign KPI Dashboard (Campaign → Ad Set → Ad)

Level	Name	Spend	Impr.	Reach	Clicks	CTR	CPC	CPM
Click a campaign on the left